Lots and Lots of Logos - Branding and Rebranding Examples

In starting a couple of new companies, I've been thinking a lot about branding and logos lately. As an extension of that I've been doing a lot of researching. Here is an interesting collection posted on www.identityworks.com.

They compare a whole bunch of logos and branding transformations and give their thoughts. I found it very fascinating! I've posted a couple of examples but click here for the whole article -- I want you to read it there because I certainly can't take credit for the content.

	Launched: December 13, 2010 Design: Pentagram (Gericke and Bierut)When this college sports league added its 11th member, it buried an "11" in its wordmark. Now there are 12, and it's time to drop that game. The Michaels' solution, "you'll always be the big 10; say it in a fresh way."   (But there's a backup;  see basketball court.)	was...
	Launched: September 14, 2010 Design:   SS+K, NYC This rebranding of the Democratic National Committee by chairman Tim Kaine is visually effective, verbally oversimplified (what democrats? who claims to speak for them/us?). The D-mark evokes the 'authenticity' of the ® symbol, as well as "Drive forward (and let the Republicans own Reverse)," a favorite Obama analogy.	formerly

Launched: November 22, 2009 Design: Wolff Olins (NY)The letterforms are the mark; the fish is a stand-in for "ever-changing images," still and animated.  Official launch is December 10, when AOL common stock begins trading on the New York Stock Exchange. For some history on "dynamic branding," see Roger van den Bergh on Identity Forum 2004 by Desgrippes Gobé

Original article appeared here: http://www.identityworks.com/also_noted/index.htm